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Content Marketing

The information we provide for users in form of text, images, and videos is content.  Content provides the value of the website for the user.  Customer attraction is based upon clear and accurate information about your business.  Content is the most important part of your website, performing digital marketing.  The content is most important for a website as it provides information to the user, establishes rank on search engines, generates links from other websites, can be shared on social media, gets conversions, gives you administrative authority.  Content is the basis of every digital marketing.

The most important role in the field of marketing which creates user impression is content.  Real and well-defined content is always SEO (Search Engine Optimization) supportive.  Building content means that you have something to share with your users and attract them accordingly.

Content Strategy

Content is the base of every indication and information on social media.  Content is the source of interaction and connection between all marketing channels as well as the tool of communication between business and user.  Content stays on the top of the funnel and is more geared towards lead generation and product awareness than actual conversions. Part of the point of creating a strategy ahead of time is to make sure that whatever you’re creating has the best chance of reaching your audience.

How California Technologies impact your digital marketing through affirmative content strategy

Content Marketing Strategy

Our content marketing experts define a unique content strategy.  We will examine your buyer’s persona, and learn more about your customers.  We perform comprehensive keyword research to make sure that your content is in accordance with your target customers.  This supports our experts to write content that is attractive for a user to engage.  Our marketing strategists create an editorial schedule that enables you to see topics we will be writing about and when will be published.  We will show you the content before publishing it for approval. 

Content Development

Our professionally experienced content marketers develop sound and featured content that is professionally written and edited and is published for your concern.  We make unique content for your business and put it on your website.  Your website content publishes on a WordPress blog or relevant content management system.

Content Allocation

Our expert professionals perform the distribution of your content on social media channels like Facebook, Instagram Google Plus, etc. for more powerful content publicity and allocation.  We combine our social media management services, social media advertising services, and/or our email marketing services.  This combination supports our client to have an audience to promote your content too.


Our company will send content marketing reports on a defined period basis to categorize the performance of our services.  The main focus is on improved website traffic and The main metrics we look at will be increased website traffic and time spent on-site by each new user. Other performance measures we examine are ROI and transformation rate. 

We provide all solutions to support you grow your business and get benefits through content marketing efforts.

California Technologies suits to be your ideal content marketing agency to provide professional support by implementing every element of your online marketing strategy.




Our experts perform thorough analyses, understanding the requirements of a successful digital marketing drive. This includes awareness of who your customers are, their favored digital grooves, what your product provides them, and the messaging which appeals to them.



We plan how your business will accomplish its marketing objectives through online channels like search and social media. Most of the plans summarize online grooves and digital marketing maneuvers you will use, and how much you will invest in these channels and policies.



With strong client affiliation, we have opportunities to implement measured digital marketing, e-commerce, management, sales, and client support to achieve their determined marketing goals. Client satisfaction portrays our digital marketing performance.



Our team makes a comprehensive strategy for our clients through a customer-focused procedure to enhance business. Having a comprehensive knowledge of updated digital marketing modalities our professionals streamline the targeted features of digital marketing from website design to the high search engine rankings. We focus on

  • Greater transformation value
  • Improved product understanding
  • Raised website traffic
  • Good market share


California Technologies benefits our precious clients through expert and professional approach of dedicated SEO team. Our accurate SEO approach benefit business through increasing customers via organic search. We create a trustworthy customer web experience. Our approach provides increased customer loyalty with frequent communication. We help in improving brand awareness and gaining brand credibility. Ultimately our efforts benefit the business in achieving target ROI.