Content Marketing
The information we provide for users in form of text, images, and videos is content. Content provides the value of the website for the user. Customer attraction is based upon clear and accurate information about your business. Content is the most important part of your website, performing digital marketing. The content is most important for a website as it provides information to the user, establishes rank on search engines, generates links from other websites, can be shared on social media, gets conversions, gives you administrative authority. Content is the basis of every digital marketing.
The most important role in the field of marketing which creates user impression is content. Real and well-defined content is always SEO (Search Engine Optimization) supportive. Building content means that you have something to share with your users and attract them accordingly.
Content Strategy
Content is the base of every indication and information on social media. Content is the source of interaction and connection between all marketing channels as well as the tool of communication between business and user. Content stays on the top of the funnel and is more geared towards lead generation and product awareness than actual conversions. Part of the point of creating a strategy ahead of time is to make sure that whatever you’re creating has the best chance of reaching your audience.
How California Technologies impact your digital marketing through affirmative content strategy
Content Marketing Strategy
Our content marketing experts define a unique content strategy. We will examine your buyer’s persona, and learn more about your customers. We perform comprehensive keyword research to make sure that your content is in accordance with your target customers. This supports our experts to write content that is attractive for a user to engage. Our marketing strategists create an editorial schedule that enables you to see topics we will be writing about and when will be published. We will show you the content before publishing it for approval.
Content Development
Our professionally experienced content marketers develop sound and featured content that is professionally written and edited and is published for your concern. We make unique content for your business and put it on your website. Your website content publishes on a WordPress blog or relevant content management system.
Content Allocation
Our expert professionals perform the distribution of your content on social media channels like Facebook, Instagram Google Plus, etc. for more powerful content publicity and allocation. We combine our social media management services, social media advertising services, and/or our email marketing services. This combination supports our client to have an audience to promote your content too.
Reporting
Our company will send content marketing reports on a defined period basis to categorize the performance of our services. The main focus is on improved website traffic and The main metrics we look at will be increased website traffic and time spent on-site by each new user. Other performance measures we examine are ROI and transformation rate.
We provide all solutions to support you grow your business and get benefits through content marketing efforts.
