PPC Marketing
Pay-per-click or PPC is a marketing channel of paid advertising to have your website on the search engine result page (SERP) the time someone keywords or phrases to the search engine. The SERP will show the ads you produce to direct users to your site, and the fee you pay is based on whether people click your ad. When done right, PPC can earn you quality leads. Pay-per-click advertising is most common in search engine results pages, like Google or Bing, but is also used on social channels.
Performed in the right manner, PPC marketing provides brand recognition, drives significant traffic, and increases revenue. PPC drive management is a full-time job for long-lasting benefits. It depends upon the size of your organization. Trying to summit the success peak, get track support from California Technologies to tactically climb the digital marketing heights. Here we have the experience and skill to identify chances and produce the best possible return from ad investment.
California Technologies coordinated PPC marketing to fulfill your target objectives to achieve conversion rate with maximum return.
Building a Keyword List
Digital marketing is all-time learning and exploring field. The keyword exploration and implementation is the key to online marketing success. Your keyword list is the essence of your PPC plan. We have a team of professional analysts and keyword researchers who are busy exploring the content world and findings keywords to optimize research. Keyword research is important to make sure you’re not missing opportunities to drive traffic to your site. While marketing for you, we consider keyword relevancy, highly important, especially when you are doing paid advertisement marketing. Irrelevant keywords will disturb your budget with no potential users. Keyword relevancy always provides potential users the best opportunity. Relevancy attracts the serious people who are seeking solutions through products or services you provide.
Make it comprehensive.
We use all related keywords and variety of keywords that are often searched by your main audience. We prefer long-tail keywords, which are particular as well as less expensive.
Negative keyword list.
Another support source to eradicate wasted ad spend is to make a list of negative keywords which are irrelevant and not to be used. This will provide surety that your ad will not be shown if someone searches with words that are unlikely to result in a conversion.
PPC Lead Generation
Goal Identification: Determine your objective before starting a campaign for promoting your brand or looking for potential customers. This will support your every step towards achieving your market goals.
User-friendly landing pages: We create custom landing pages customized particularly for each of your PPC drives. Be sure the page is also clean, simple, and includes a clear call to action (CTA).
