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Promoting Institutional Education

Through Unique SEO Services


SEO Education

The most important decision of your life is selecting an institute for education. The right institute for education provides the right path to your journey in life. The website of an educational institute must cover all related aspects.  Students thoroughly study and examine each page of your website to collect information on the admission procedure, syllabus information, environment of the institute, campus, and much more.  Most of the search inquiries for educational institutions result in no conversions.  Here, SEO for education can change the scenario.  The students and guardians will make an informed decision.

The education field is more competitive than ever before, which means your marketing requirements must be as efficient as feasible

Importance of SEO for Educational Institutes

With the support of SEO for schools, education institutions, universities and colleges become more apparent and get more potential students enrolled.  In recent years the importance of a comprehensive digital marketing technique, to involve an advanced SEO drive for universities’ digital marketing has become essential.

What keeps educational institutions to worry about is their rankings as compared to their competitor institutions.  SEO for higher education is quite important because with the growth of online higher education programs, educational institutions showing up online, it is getting more difficult to compete.

Go to a search engine and type educational institute instead of your institute name and if you cannot find your website on a search engine, you require a comprehensive SEO strategy

California Technologies provide a Comprehensive Digital Marketing strategy for the educational institution

How we work

Website Optimization

First, we analyze your website before implementing our SEO strategy.  Our team of professionals performs SEO audit and website health check. Educational institutes have normally large websites, containing numerous landing pages with mass mediums of various contents at different steps of progress.

We make sure that the site is in good health through a detailed SEO audit to ensure that the site is well optimized. Once we perform a thorough site analysis the site will be in the best position to produce the most effective SEO strategy.

Competitive Keyword Research

Keywords are the basis for search engine marketing efforts. We perform keyword analysis in accordance with students’ requirements and the educational support that you are providing to set the tone for the rest of the digital marketing campaign.

Our SEO education experts perform comprehensive keyword analysis based on market competition for the title, meta tags, meta description, and content support.  Our keyword mapping strategy helps define the terms to be targeted for both on and off-page SEO optimization.

Optimized Content 

Our team of committed content writers and search engine marketing experts work together to create targeted blogs and infographics that incorporate SEO best exercises. They develop keyword-integrated content, call to action, and optimized for data format.  Experts work with having a motivating concern of your target audience, mostly students. 

SEO progressive reports

You will be provided regular SEO reports that show how your keywords are carrying out, your position in the search engine rankings, and objectives that may require further concentration. 

We just don’t say, we believe in Quality Digital Marketing

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Our experts perform thorough analyses, understanding the requirements of a successful digital marketing drive. This includes awareness of who your customers are, their favored digital grooves, what your product provides them, and the messaging which appeals to them.



We plan how your business will accomplish its marketing objectives through online channels like search and social media. Most of the plans summarize online grooves and digital marketing maneuvers you will use, and how much you will invest in these channels and policies.



With strong client affiliation, we have opportunities to implement measured digital marketing, e-commerce, management, sales, and client support to achieve their determined marketing goals. Client satisfaction portrays our digital marketing performance.



Our team makes a comprehensive strategy for our clients through a customer-focused procedure to enhance business. Having a comprehensive knowledge of updated digital marketing modalities our professionals streamline the targeted features of digital marketing from website design to the high search engine rankings. We focus on

  • Greater transformation value
  • Improved product understanding
  • Raised website traffic
  • Good market share


California Technologies benefits our precious clients through expert and professional approach of dedicated SEO team. Our accurate SEO approach benefit business through increasing customers via organic search. We create a trustworthy customer web experience. Our approach provides increased customer loyalty with frequent communication. We help in improving brand awareness and gaining brand credibility. Ultimately our efforts benefit the business in achieving target ROI.